Instagram carousel post
As a digital marketer & creative designer, I believe every piece of content should tell a story. This Instagram carousel, which I designed for Solora, is a prime example of that philosophy in action. It’s not just a series of images; it’s a strategic narrative designed to educate and engage the audience.
The post was built to capture attention by framing the European Green Deal not as a policy, but as a golden opportunity for homeowners and businesses. We then introduce the problem of volatile energy prices before presenting Solora’s smart energy storage as the clear solution.
The visual flow guides the viewer through the benefits of the product, moving from a macro-level concern to the personal advantage of energy independence and cost savings.
This approach ensures that the audience understands not just what Sunsynk does, but why it matters to them. The final call to action prompts the audience to take the next step, turning a simple social media post into a lead-generation tool.
To read the complete case study in social media strategy,
